top of page

Jenny Hammond
Founder, Creative Will Consulting

Jenny Hammond understands that the key to effective marketing is the sharing of good stories and staying consistent and on message. That’s why she is focused on creating valuable content and robust marketing strategies – and will work with you to keep it all running like a well-oiled machine. With more than 20+ years of experience in marketing and communications, she knows the ins and outs of brand management, digital marketing strategy, lead generation, market research, public relations, advertising, and strategic communications. 


Passionate and focused on her customer’s goals, Jenny works tirelessly to support clients’ strategic objectives and mission statements with solutions that work. After developing the strategies with her clients, she creates the budgets and calendars needed to support them… and then executes everything with the timeliness and precision needed to drive consistent results. 


With extensive experience in several industries including higher education, K-12 education, non-profits, construction and healthcare- Jenny has cultivated thought leadership, boosted enrollment, achieved effective lead generation for revenue-generating programs, bolstered fundraising and advancement efforts, promoted faculty research and everything in between. From collaborating with cross-functional teams to cultivating strategic partnerships, Jenny is a proven marketing professional who can execute at the highest levels. 


Prior to launching her own consulting firm, Jenny served as chief marketing and communications officer at NC State’s Poole College of Management where she managed a large team of marketing and communications professionals. She also held previous marketing and leadership positions at UNC Chapel Hill’s Kenan-Flagler Business School, Elon University, The Broyhill Group, UNC School of the Arts and her alma mater, Appalachian State University, where she graduated with a master’s degree in higher education administration and an undergraduate degree in communications.

  • Born leader (oldest of four)

  • Italian + Irish = Lethal combination 

  • Boy mama

  • Mountain girl at heart (Go Mountaineers!)

  • Pugs > Everything

  • Bookworm

bottom of page